BIOCELL COLLAGEN FINALIST FOR MOST INNOVATIVE INGREDIENT CATEGORY AT NBT AWARDS 2012

The NBT Awards recognizes and awards excellence in R&D, marketing, business and technology throughout the nutraceutical, functional food and beverage industry. Newport Beach, CA April 12, 2012 - The healthy aging ingredient BioCell Collagen® is on the short list for ‘Most Innovative Ingredient’ at the Nutraceutical Business & Technology Awards 2012. The NBT Awards recognizes and awards excellence in R&D, marketing, business and technology throughout the nutraceutical, functional food and beverage industry. Dr. Kevin Robinson, the Head Judge of NBT Awards, had this to say about the process, “The standard of nominations received made it an incredibly difficult decision for the judging panel — so well done to the finalists. I am also extremely grateful to the judges for generously donating so much of their time and expertise. It has been a challenging and fascinating task to this point so I'm very much looking forward to the winners announcement on the night." The event will take place on May 23rd at the Starling Geneva Hotel and Conference Center in Geneva, Switzerland. About BioCell Collagen II: BioCell Collagen II® is a novel dietary ingredient marketed as a healthy aging nutritional supplement that promotes both healthy joints and more youthful-looking skin. It is unique in that it is a naturally-occurring matrix whose three major constituents, collagen type II, chondroitin sulfate, and hyaluronic acid, are reduced to highly-bioavailable, very low molecular weight forms due to its patented hydrolysis process. Made from articular cartilage, its composition is similar to that of human articular joint cartilage. About BioCell Technology: Founded in 1997, BioCell Technology, LLC is the exclusive supplier of BioCell Collagen II. BioCell Technology, LLC owns the exclusive rights to market BioCell Collagen II under the United States Patents #6,025,327, 6,323,319, 6,780,841, 7,091,180. BioCell Collagen II is a branded registered logo that is available for display on its client’s labels to market under their own brand name or formulas. For more information on BioCell Collagen II, please contact BioCell Technology, LLC at (714) 632-1231, or visit them at www.biocelltechnology.com. ###