Latest News and Events for Biocell Collagen


Welcome to the BioCell Collagen Blog. Here you will find the latest news and information about this unique, patented product. 

BioCell Collagen® Featured in Bluebonnet® Targeted Choice® Joint Support


October 22, 2018, Irvine, CA – BioCell Technology, LLC announced that its flagship healthy aging ingredient, BioCell Collagen®, is featured in a new product launch from the Bluebonnet® Targeted Choice® product line called Joint Support. 

Targeted Choice® Joint Support Caplets are specially formulated with BioCell type II collagen and identity-preserved (IP) vitamin C, hyaluronic acid, glucosamine, chondroitin, and MSM, as well as sustainably harvested or wildcrafted herbal extracts, such as turmeric root and white willow bark. This wholesomely-crafted formula is designed to help optimize joint function by maintaining healthy cartilage, tendons and ligaments. Available in easy-to-swallow caplets for maximum assimilation and absorption.

“We are very excited to have BioCell Collagen® featured in this fantastic formulation,” said Suhail Ishaq, President of BioCell Technology. “Not only are we excited to reach a wider consumer base with the inclusion of BioCell Collagen® in this product, but an offering Bluebonnet® Targeted Choice® Joint Support really showcases the power of BioCell Collagen®’s utility for promoting an enhanced lifestyle with respect to joint comfort and mobility.  ”

“We are thrilled to incorporate such a quality raw material into our newest formulation for joint support.  The science and clinical trials behind BioCell Collagen for joint comfort and mobility made it a no-brainer for us,” said Jennifer Weinhardt, R&D Specialist for Bluebonnet Nutrition.

Contact: Douglas Jones Dana Suddath
Company: BioCell Technology, LLC Bluebonnet Nutrition Corporation
Phone: 714-632-1231 281-340-0381

About BioCell Collagen®

BioCell Collagen is a clinically tested dietary ingredient that promotes active joints, youthful-looking skin, and healthy connective tissues. BioCell Collagen contains a patented composition of naturally occurring hydrolyzed collagen type II, chondroitin sulfate and hyaluronic acid in a highly absorbable matrix form that has been the subject of numerous human clinical trials, including trials on safety, efficacy, and bioavailability. For more information and a directory of where to buy products made with BioCell Collagen®, visit

About BioCell Technology

BioCell Technology is a research, product development, branding, and marketing company that manufactures innovative, science-based raw material ingredients that have applications in dietary supplements, functional foods and cosmetics. The company licenses its branded ingredients to leading consumer packaged goods companies for use in their finished products. For more information visit

About Bluebonnet

Since 1991, Bluebonnet has found inner power in the best that nature and science have to offer – uniting them in a way that is wholesome, honest, innovative, and sustainable. This inner power ensures that Bluebonnet provides the most certified natural nutritional supplements on the market guaranteeing unrivaled purity, potency, and transparency. As a leader in the manufacturing of premium dietary supplements with a state-of-the-art, kosher-certified, GMP-compliant facility allowing the company to control its quality from start to finish, Bluebonnet has spared no expense in its quest to be the most trusted, award-winning supplement brand on the market.

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